Selected to assume management of this underperforming hotel while engaged in a Property Improvement Plan which was also supported by Olympia Development. The hotel suffered from a reputation locally as neglected, tired hotel. Olympia was an ideal choice with strong market knowledge and experience with IHG systems and programs.
Olympia executed brand relaunch and inserted sales and revenue management programs leading to 4 successive years of revenue and market share growth including a period of 18 consecutive months with RevPAR index improvement. Exterior improvement and online feedback helped restore guest confidence in the hotel.